PASSIONATE
ABOUT HELMETS
SINCE 1956

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2026 Collection

New models, new graphics

A selection of the models in the 2026 collection. Browse every graphic, pick the one that suits you and go straight to the product page with the variant already selected.

1956 — 2026

Seventy years of helmets.
Eyes still ahead.

Premier was born in California in 1956. Since 1982 its story has been written in Lucca, with the Madeo family. In seventy years riders, motorcycles, materials and safety standards have changed, and Premier has changed with them.

  • 1956Born in California
  • 1982Arrives in Italy, in Lucca
  • 202670 years, heading to Collection 2027

70 Years of Passion. Built for What's Next.

A rider racing, black and white archive photograph

Since 1956 · Heritage

Vintage

line

Seventy years on, the lines of yesterday's helmets return with today's technology and safety standards.

R&D

The technology

The study and interpretation of how people and technology can come together. This is the philosophy behind the Premier R&D team's development of new projects.

  • Composite fibres and carbon

    Composite fibres and carbon join polycarbonate.

  • Aerodynamics and ventilation

    More aerodynamic shells, more effective ventilation.

  • Differential-density EPS

    Designed to manage impact energy.

  • ECE 22.06 homologation

    Every new generation is born from dealing with the latest standards.

Rider holding a helmet

Technology · R&D

Technical

line

Premier technology for everyday riders: in the city, on the road, off-road and wherever performance matters.

Why Premier

One story, one range

Heritage

Since 1956, a story spanning three generations and two continents.

Quality

Mid-to-high-end fibre helmets, designed to combine protection, comfort and design.

Innovation

Aerodynamic shells, effective ventilation, differential-density EPS: every model is measured against the standards, up to the current ECE 22.06.

Motorcycle culture

From the city to off-road, from touring to performance, up to vintage-inspired helmets: a range for every way of living motorcycling.

Find the nearest dealer

Try the helmet in person: find the Premier dealer nearest to you.

Dealer Locator

Up to 5 years warranty

Register your helmet online: up to 5 years warranty from the purchase date (of which 2 years required by law).

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